LEXUS IS250

PRODUCTION: NAILGUN*

 

~ This was a challenge. We were asked to create a second spot from an existing one. The caveat: no additional shooting would be done. With the Walton Isaacson creative team we created, with some duplication of shots, the idea of putting the great handling Lexus through its' paces, backwards!

~ Contributions to the project; edit, color grade new shots not used in original, rotoscoping car and balls, and painting to remove a red balloon from the originally shot spot.