Adobe max’21 - Busby & roskell

PRODUCTION: pretty damn sweet

~ The 2020 Pandemic brought all social gatherings to a halt. Adobe Max Summit is convention bringing together Creatives of all types. So Adobe reacted by holding a virtual event with many produced featurettes of their talent. Pretty Damn Sweet brought together a team of editors and set us to it. We all had to comb the hours of interview footage, transcripts and accompanying b-roll, ads, and artwork and bring about a cohesive story. The key to Sandra and Tara’s story was to capture how approachable, funny and committed they are to reaching their fans . . . . TRT 9 minutes. Enjoy!

~ Contributions to the project; editorial & script development